Marketing
Ad campaigns that sell cars, run for you.
We plan, build and run your campaigns on Google, YouTube, Facebook, Instagram and TikTok, and show you what every euro brought in.
Demo Carros, Lisbon · last 30 days
- Ad budget
- €1,500
- Leads
- 64
- Per lead
- €23
- Google Search26 leads · €520
- Facebook & Instagram22 leads · €480
- TikTok9 leads · €250
- YouTube7 leads · €250
Best ad this month
Golf Variant stock ad · 11 leads at €14 each
Marketing
Everything a campaign needs, done for you
One team does the strategy, the ads and the reporting, so you can get on with selling the cars.
Strategy and budget plan
Goals, audiences and a budget split across platforms, agreed with you.
Your own ad accounts
We run everything in accounts you own, so the history and audiences stay yours.
Ads made from your stock
Copy, images and short videos made from your cars and your offers.
Stock ads that keep up
With your stock in Mycarro, catalogue ads follow what you have for sale, so a sold car stops showing.
Leads in your dashboard
Send buyers to your Mycarro website and every enquiry lands in your dashboard as a lead.
Weekly tuning, monthly report
We adjust bids, audiences and ads every week, and report spend, leads and cost per lead every month.
Platforms
Wherever your buyers spend their time.
We pick the mix for your area and your stock, and move budget to what brings in leads.
Google Search
Ads for people searching for a car like yours, near you.
Google Performance Max
Your cars across YouTube, Display, Gmail and Maps from one campaign.
YouTube
Short videos of your cars and your showroom.
Facebook & Instagram
Feed, Stories and Reels, with your stock as catalogue ads.
TikTok
Short videos that reach younger buyers in your region.
Click to WhatsApp
Ads that open a chat with your sales team in one tap.
Example ads
Your cars, in the ads buyers see.
Illustrations for a demo dealer: each campaign gets ads made from your own cars, prices and offers.
Sponsored · www.yourdealership.pt
Used cars in Lisbon | Demo Carros, 120 cars in stock
Checked cars with a 12-month warranty. Finance answer in 24 hours. Book a test drive today.
- Under €15,000
- SUVs
- Sell your car
Demo Carros
Sponsored
Just in: a 2022 Golf Variant with 58,700 km and a full service history. Message us to book a test drive.
Volkswagen Golf Variant
€25,700
Demo Carros · Sponsored
Renault Clio 2022
28,900 km · €14,900 · from €189 a month
Example campaigns
A campaign for each thing you need.
Three illustrations of what we run for a dealer. The budgets are starting points, not results: we set yours with you.
- Example
Clear aged stock
Cars past 60 days get their own ads, shown to people who looked at similar models nearby.
- Platforms
- Facebook & Instagram · Google Performance Max
- Budget
- Ad budget from €600 a month
- We measure
- Leads and days to sell per car
- Example
Buy more trade-ins
"Sell your car" ads for owners in your area, sending them to a valuation request.
- Platforms
- Google Search · Facebook & Instagram
- Budget
- Ad budget from €500 a month
- We measure
- Valuation requests and cars bought
- Example
Launch in a new town
Video and local search ads that make a new showroom known before and after it opens.
- Platforms
- YouTube · TikTok · Google Search
- Budget
- Ad budget from €1,000 a month
- We measure
- Reach, visits and test drives booked
How it works
From first call to live ads.
- 1
Talk to us
A call about your stock, your area and what you want more of.
- 2
Plan and build
We set up accounts, tracking and audiences, and make the first ads.
- 3
Go live
Campaigns start on the platforms you chose, on the budget you set.
- 4
Improve every month
Weekly tuning, and a monthly report of spend, leads and cost per lead.
Pricing
A fee quoted for your campaigns.
Your ad budget is separate and paid straight to the platforms from your own accounts, so all of it buys ads.
Marketing
By request
Plus your ad budget, paid to the platforms.
- Strategy and a budget plan
- Setup and tracking on your own accounts
- Ads and short videos made from your stock
- Weekly optimisation
- A monthly report of spend, leads and cost per lead
Your ad budget, your call
We recommend a budget for your goals, and you can raise or lower it at any time.
What sets the fee
The number of platforms, campaigns and showrooms we run. We quote it after the first call.
Nothing locked in our hands
Accounts, audiences and ads stay yours, with access you grant and can remove.
Questions
What dealers ask us first.
Marketing
What does your fee cover?
Our work: strategy, setup, ads and videos, running the campaigns, weekly tuning and the monthly report. We quote it after the first call, by the platforms and campaigns we run.
Is the ad budget included?
No. Your ad budget is paid straight to Google, Meta and TikTok from your own accounts, so all of it buys ads.
How much ad budget do I need?
It depends on your area, your stock and your goals. We recommend a figure in the first call, and you can change it at any time.
Who owns the ad accounts?
You do. We work in your accounts with access you grant and can remove, so your campaigns, audiences and history stay with you.
Do I need Mycarro's dealership software?
No, campaigns can send buyers to any website. With your stock in Mycarro, ads can follow it and enquiries land in your dashboard.
How do I see the results?
Every month you get a report of spend, leads and cost per lead for each platform, and you can open the platforms' own figures at any time.
Tell us what you want to sell more of.
A short call about your stock, your area and your goals, then a campaign plan and a price.